Design Brief
Create a pasta product profile and develop an appropriate visual language, which speaks directly to your product's audience. You will then design a compelling and balanced box for your product that will stand out on the shelf.
Brand Concept:
Bosco Pasta is a local, family-owned business with humble roots as an Italian immigrant family.The pasta recipe has been passed down from generations and ingredients are locally-sourced.
To differentiate from big brand pasta companies found at grocery stores across the country, Bosco Pasta aims to use more vibrant color schemes and incorporate illustrations to emphasize the playful, uniqueness of the brand.
Exploration and Sketching:
exploring whimsical and expressive typography using hand-lettered typographic elements and a hand-drawn illustrative style
Final Design
